Section one – How to develop a professional writing style
Section two – Communicating your key message quickly
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What is your point? The importance of knowing your "lede" (7:49)
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The three questions you need to ask before writing (8:47)
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How to order your ideas when writing to persuade (5:42)
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How to signpost your writing to guide your reader to your main points (5:46)
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How to identify and foreground your key message: summary
Section three – How to write clearly and concisely
Section four - How to connect with your reader
Section five – Bonus section
