You’ll also learn about the cultural factors that can affect the degree of impact your writing will have - essential knowledge if English isn’t your first language or if you’re working as part of a global team.
Good writing isn’t primarily about the words you use - it’s about figuring out what you’re trying to say and why it matters.
So early on in the course, you’ll learn how to quickly identify your key message before you even sit down to write. And how to present your ideas effectively - in a way that meets the needs of busy readers.
Specifically, you'll learn more about the reading strategies people use to seek out the information that matters most to them - and how to adapt your writing accordingly.
The techniques you’ll learn for getting your ideas down on paper quickly and clearly will save you time as a writer - and save your audience time as readers.
You’ll also learn how to craft sentences that are clear, concise and jargon-free - so you can communicate your expertise without losing your reader. And how to add warmth to your words so you forge a deeper connection with people everytime you write.
Finally, you’ll learn simple techniques for proofing and polishing your work - so you can weed out embarrassing errors that could undermine your credibility as a writer.