How to structure your B2B sales email
Must-do's before you send your email
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Make your prospect the hero (4:07)
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Use this word more than any other (2:00)
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Layout tips for B2B sales email (2:17)
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Build authority with your signature (2:33)
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How to craft a subject line that people will open (2:43)
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When to send your email for maximum chances of success (1:40)
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Response rates: what's typical? (2:11)
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Final checklist
Real-life examples of good and bad B2B sales emails
