Personalisation | Doris and Bertie's Writing School

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B2B Sales Emails: Writing to Get a Response

Introduction

Is this course for you? (2:28)
Where are they in your sales funnel? (3:14)

How to structure your B2B sales email

The four P's of a strong B2B sales email (1:11)
Personalisation (5:15)
Problem (5:03)
Promise (5:45)
Pitch (4:22)

Must-do's before you send your email

Make your prospect the hero (4:07)
Use this word more than any other (2:00)
Layout tips for B2B sales email (2:17)
Build authority with your signature (2:33)
How to craft a subject line that people will open (2:43)
When to send your email for maximum chances of success (1:40)
Response rates: what's typical? (2:11)
Final checklist

Real-life examples of good and bad B2B sales emails

Reflection activity: which of these three emails succeeded and why? (1:45)
Tim's sales message: three lessons learned for writing a sales email (5:36)
Robby's sales message: three lessons learned for writing a sales email (7:11)
Flic's sales message: lessons learned for writing a sales email (4:51)

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Personalisation

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