Early in the course, you'll learn how to start with an attention-grabbing opening that builds a connection with your prospect.
We’ll show you how to tailor your message to your prospect, so they’re desperate to hear more from you — even if you’ve never met them before.
Next, we’ll show you how to further deepen your connection with your prospect, by demonstrating you understand their problem — a problem only you can solve, of course!
You’ll learn exactly how to express your prospect’s problem in language that speaks directly to their needs and wants — so they trust you to help with it.
In part 3 of our framework, we show you how to introduce your product or service in a way your prospect finds completely irresistible.
We’ll show you the language to use to phrase your offering as a promise that solves your prospect’s problem — and the language to avoid.
Finally, we’ll show you how to sign off your email with a compelling call-to-action.
You’ll learn what to ask for — and how to phrase your ask — to maximise your chances of your prospect responding to your mail.