As its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the world’s top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.
From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You'll also gain instant ideas for taking your first draft from OK to outstanding.
Next, you’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.
That’s because, when it comes to becoming a powerful writer – the sort of writer who gets the job, closes the sale or wins buy-in for your ideas - it’s not about the technicalities of spelling and grammar. It’s about your ability to connect with your reader on an emotional, intellectual and visceral level.